Scotch Shrunk, an offshoot of Scotch & Soda, is one of the most innovative and exciting contemporary brands in the market today. Originating in Amsterdam, this European brand is rooted in a classic preppy aesthetic, but is famous for its creative ornamentation and attention to detail. Devices such as patchwork styling and sewn-in layering guarantee that clothing from Scotch & Soda will be worn by celebrity tots and young hipsters alike.