Carried by Saks, Neiman Marcus and the finest boutiques in the U.S., Florence Eiseman is more than a children’s brand; it is an institution. Started in 1945, this eponymous brand is known for simple cuts, classic styling and appliques of fish, flowers and trees. The Rockefellers, Fords and Kennedys have traditionally dressed their babies in Florence Eiseman. Princesses Caroline and Stephanie wore Eiseman togs as toddlers.
People magazine, which documented the famous brand and its well-known doyenne in a highly-regarded piece, both explained and immortalized Eiseman’s design philosophy. She scorned waistlines, noting with typical forthrightness, that "Little children don't have waistlines. They have protruding tummies." She also didn’t believe in the tacky trend of dressing little boys in miniature versions of their fathers, “The biggest mistake mothers make is to dress boys to look like little men. There is nothing worse, except possibly fur coats on little girls."